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So we theory it was an incredibly powerful form of advertising.Her bosses, George and Richard Rebh, founders of Floorgraphics, concept their company was poised meant for foremost sensation. So the Rebh brothers, and solitary of their sales executives, Gary Henderson, met with News America chief executive Paul Carlucci and Dominick Porco, so therefore companys president.fashionable a videotaped deposition obtained by CNN, George Rebh recounts the summit, which took place fashionable July 1999 next to the Dish of salted restaurant fashionable Manhattan. He thought Henderson prearranged up the assembly.It was a get-to-know-you-meeting, whereby we would come across and perhaps enthusiasm to the subsequently step and explore how we might see to mutual programs and we had selected, you know, ideas hip to facilitate regard, Rebh thought hip the deposition.